Dilbert gets SEO - shame about his boss

Today's Dilbert comic strip highlights the regular problem where clients (internal as well as external) misunderstand the benefits that 'black hat' SEO can have.

http://dilbert.com/strips/comic/2011-06-23/

Unfortunately this sort of situation can happen in real life as well as in comic strips. It can even take longer to explain why black hat activities are not appropriate as it can to explain why your search engine optimisation services are of benefit.