Monday, June 27, 2011

Social Media Maturity

Companies of all shapes and sizes have been venturing into Social Media for a few years now and the case studies from their agencies are coming thick & fast. The leaders in each of their respective markets have been continually breaking new ground online and laying the path for others to follow. In fact, you would be hard-pressed to not see Social Media on the communication and/or technology agenda of most decent sized companies, with some displaying a fair degree of advanced implementation and feedback.

But as I've posted about before, Social Media maturity isn't equal in all companies and I even developed the social media maturity matrix last year as a way of benchmarking a company's evoloution and adoption.

So it was good to see Forrester research releasing this post earlier this month as asking "Where is your company on the social maturity scale?"

This piece, a mere taster of the huge research that Josh Bernoff and Ted Schadler have done as part of their analysis into the social media maturity of organizations also forms an additional chapter to the incredibly popular Groundswell book.

The diagram they have provided shows a four point scale progressing from early adopters through to laggards and describes the various stages along the way of:
  • Dormant stage (laggards)
  • Testing (late majority).
  • Coordinating (early majority).
  • Scaling and Optimizing (early adopters).
I've not read the full report that Bernoff and Schadler have done, but I'm sure there is far more depth and evolution of this diagram in their work.

I guess I'd also like to see how my model of social media maturity stacks up against theirs.
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