You will have seen social media sharing buttons crop up all over the web recently, with sites only too keen to encourage you to click, share and show your appreciation.
This is happening more and more, but why has everyone gone button mad?
As I see it… for one key reason… Share-ability (or in other words the pull & push of social media)
Buttons are now a very useful way to encourage visitors to share their content. When once it was all about content.... “content is King” we used to cry. Content is what search engines love and these same search engines are what get you traffic & recognition.... and therefore attention & advertising space or sales.
But now it is all about content sharing, your site content is far more valuable if it is read, shared and then re-read by others. There’s still the reassuring need to make money from content… but if you can use the power of social media platforms to share this content to a wider audience (whilst still retaining your revenue from all these disparate channels) then you are clearly onto a good thing.
Your site has to work as hard a possible. By providing buttons and the means to share this content beyond your current readership, you are using social platforms & their users as a means of free syndication.
2 comments:
It also means that every product, every page has to be linkable.
Remember a couple years ago all those sites where you couldn't really link a product?
I think that already, I read more content through FB than through Google. I'd sell my Google shares if I had any :)
Yes, you need to ensure that every product & page on your site is easily findable (by search engines as well as visitors) and that you have a decent URL structure (see my posting on this subject from 2008: http://press20.blogspot.com/2008/09/effective-url-strategy-and-its-benefits.html.
As for selling Google shares, I wouldn't do that JUST yet.....
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