Tuesday, November 13, 2012

Ecommerce sites please prep for Christmas

I have a magical and imaginary crystal ball, so if you run a retail eCommerce site in the Western world ..... let me tell you what I see in your short term future....

....An increase in visitor traffic over the next 6 weeks, culminating in a peak around Christmas time.

So now I've told you what's going to happen, what are you going to do about it? Well, if you're like so many other sites I see, you'll do bugger all about it. Then, should your site start to go slow (or even stop) in the run up to your busiest online trading period ever, you'll remember this blog post. And by then, there will be almost nothing you can do about it.

But right now, with 6 weeks to go, there is still time (just) to do something about it. How much actually depends on a number of factors, including how stable and scalable your eCommerce platform and code actually are. Another will depend upon the flexibility you have with your hosting company. Other factors are much harder to describe without going into a lot of scenarios and assumptions, but suffice to say there's always something you can do to improve the performance of a site, given enough lead time and the right expertise.
Note: If you don't know who who to contact, please drop me a line

In short, dear website owner or manger, please make sure you're ready for what is expected to be the largest eCommerce Christmas ever.
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