Friday, November 16, 2012
Google is back with car insurance
Has anyone else recently done a search for car insurance?
Well,if you has done this about a month ago you'd have seen the screen shown in my recent posting.
However, I checked Google only recently (e.g. a couple of days ago) and the sponsored link to 'Compare Car Insurance - with Google" has disappeared between the organic and the PPC links.
Well, I checked Google again tonight and low-and-behold, the sponsored link is back.
But with one slight amendment.... where previously the search engine boasted quotes from 120+ providers, the language in the advert has subtly changed to 'Compare up to 110 Insurance Providers'.
Has Google possibly got issues with the number of insurance providers on its panel?