Friday, November 16, 2012

Google is back with car insurance

Has anyone else recently done a search for car insurance?

Well,if you has done this about a month ago you'd have seen the screen shown in my recent posting.
However, I checked Google only recently (e.g. a couple of days ago) and the sponsored link to 'Compare Car Insurance - with Google" has disappeared between the organic and the PPC links.

Well, I checked Google again tonight and low-and-behold, the sponsored link is back.

But with one slight amendment.... where previously the search engine boasted quotes from 120+ providers, the language in the advert has subtly changed to 'Compare up to 110 Insurance Providers'.

Has Google possibly got issues with the number of insurance providers on its panel?
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