Saturday, November 17, 2012

Google - just how much is adverts?

In yesterday's post I put up a screen grab of a Google results page for the term 'car insurance'.

Looking back at this image again, I was struck by just how much of the screen is actually covered by adverts. Or to put it another way... what happens if we take the same screen and remove the pay-per-click adverts and link to Google's sponsored promotion for its own car insurance aggregation product.

Quite telling isn't it?
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