Wearables in the workplace

Do you wear a fitness band or have a health tracker app running on your smartphone?

If you do, then you probably use it to track your personal activity such as: steps walked, energy spent, stairs climbed or average heart rate.

But could your employer benefit from your use of wearable technology and is this in your best interests?

Perhaps not, and here's why:

1. Activity monitor company Fitbit is targeting companies with its products http://www.cio.com/article/2969973/fitbit-caters-to-corporations-and-not-just-with-discounted-fitness-trackers.html
2. Court cases are now using fitness tracker data to back-up or discredit testimonies which rely on human movement 

Yup! And if this trend continues....

The Future of Digital - thoughts Part 2

Further thoughts on the future of Digital, inspired by the Marketing Society's Digital Day 2015.

Q: How have digital channels evolved and what will be the next big digital trend to capitalise on?

The speed of digital change is getting quicker, learn to deal with it. Focus less on the next technology, device or trend and far more on making sure your organisation can complete (this means being innovative, agile and ready to learn from its mistakes). Apple's slogan at its recent product launch was "the only thing that's changed is everything" and this is right.  5 years ago the iPad launched, now I am seeing tablet numbers decline across a lot of client websites compared to mobile traffic.
More shocking is the fact that 52% of all the companies from the Fortune500 in 2000 now don't exist!


Q: Which new technologies are passing fads and which are game changers for their business?
Over time every technology will eventually become obsolete. NFC, wearables, home thermostats (The Internet of Things) connected to your app, etc. will all one day be the equivalent of the fax machine or the telex. This doesn’t mean that you shouldn’t investigate some and adopt different ones that either take your on your journey of digital maturity or that meet the needs of your customers.


This is the second post on the Future of Digital, the first can be found here.

How to get your Amazon product images wrong

Whilst researching wearable technology on Amazon, I saw this array of strange images for sale:

Now I'm not that familiar with the latest gadgets, but I'm pretty sure you're not supposed to attach a kitchen tap and sink to your body.