Delivering digital interfaces to your organisation's customers, partners and employees is no longer optional. It is now essential for long-term effectiveness (and survival).
But this means unlocking the data, systems and functionality your business operates with and exposing this both internally and externally to meet increasingly shifting needs. But it is not easy... hardly any sizeable company has an entirely blank slate to work from. Legacy applications, processes and thinking tie any business down so that it can work well. But it is these very constraints that often limit speed and agility, which are needed to succeed now.
Digitally enabling your business means changing the way you behave, deliver and grow.
Behaviour:
Being customer focused means creating a better customer experience that can win and maintain custom in the competitive digital landscape. It also means understating and controlling your data, so you to make informed decisions quickly based on what you are observing or being told.
Delivery:
Start by using new platforms, tools and methods to build products quickly, plus then to evolve them rapidly over time. If you think your quarterly website functionality is fast now, consider that over 7 years ago Amazon stated it makes changes to production every 11.6 seconds (it may even be faster now) and Facebook releases to production twice a day.
Growth:
Don't be afraid to unleash the creativity and innovation within your boundaries to help you build. Employees must be part of the Digital journey (not observers) and everyone, not just your test manager, must work towards the continuous improvement of products and services.
But this means unlocking the data, systems and functionality your business operates with and exposing this both internally and externally to meet increasingly shifting needs. But it is not easy... hardly any sizeable company has an entirely blank slate to work from. Legacy applications, processes and thinking tie any business down so that it can work well. But it is these very constraints that often limit speed and agility, which are needed to succeed now.
Digitally enabling your business means changing the way you behave, deliver and grow.
Behaviour:
Being customer focused means creating a better customer experience that can win and maintain custom in the competitive digital landscape. It also means understating and controlling your data, so you to make informed decisions quickly based on what you are observing or being told.
Delivery:
Start by using new platforms, tools and methods to build products quickly, plus then to evolve them rapidly over time. If you think your quarterly website functionality is fast now, consider that over 7 years ago Amazon stated it makes changes to production every 11.6 seconds (it may even be faster now) and Facebook releases to production twice a day.
Growth:
Don't be afraid to unleash the creativity and innovation within your boundaries to help you build. Employees must be part of the Digital journey (not observers) and everyone, not just your test manager, must work towards the continuous improvement of products and services.
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