I believe that is was Charles Darwin who stated “It is not the strongest of the species that survives, it is the one that is most adaptable to change”
But this fact is not only relevant to organisms, it also now applies to organisations. This means that the rate of change in customer expectations, technology and even the competition now means that being "agile" is not a strategy... it is essential to long term survival.
And I'll make a prediction...
Or to put it even more bluntly...
So what happens to those organisations that don't adapt quickly? Well they won't perish overnight. But recent history has told us that those who believe their current business model or state of their technology/product/service is competitive now could swiftly find out things are less than good enough. And just like living things, it only takes a generation to go from being the hunter to the hunted.
Just look at how some retailers have failed to embrace technology: book shops, department stores, video rentals, etc. have all collapsed as digital services quickly ate their lunch using innovation or fast iterating software (or both). Digital evolution doesn't care how good or big you once were.
Agility not size is what matters now for corporate survival.
But this fact is not only relevant to organisms, it also now applies to organisations. This means that the rate of change in customer expectations, technology and even the competition now means that being "agile" is not a strategy... it is essential to long term survival.
And I'll make a prediction...
"The rate of change in your company right now may seem like a sprint, but it will seem like a leisurely stroll compared to what's to come".
Or to put it even more bluntly...
"Hang on kids, this ride is about to get faster and there's no point screaming about it."
So what happens to those organisations that don't adapt quickly? Well they won't perish overnight. But recent history has told us that those who believe their current business model or state of their technology/product/service is competitive now could swiftly find out things are less than good enough. And just like living things, it only takes a generation to go from being the hunter to the hunted.
Just look at how some retailers have failed to embrace technology: book shops, department stores, video rentals, etc. have all collapsed as digital services quickly ate their lunch using innovation or fast iterating software (or both). Digital evolution doesn't care how good or big you once were.
Agility not size is what matters now for corporate survival.
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