The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland.
These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Friday, October 19, 2018
Is data driven marketing that simple
In a Linkedin.com post recently I commented about the increased adoption of data driven marketing ...
It's simple really:
1. Build insight with real data
2. Foster loyalty
3. Communicate creatively
4. Analyse to improve
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