Here comes the recession!

"Panic, cut all budgets and definately stop spending money on that Internet thing"

In the past, the first budget in a recession to be cut was the PR & Marketing spend. That was in a time where marketing was an art form, where there were no measurable results and marketing budgets were assigned on a 'me too' basis, not ROI.

Now, companies know which half of their marketing spend is worthwhile. Lord Lever is turning in his grave and the science of marketing is established.

So why are company bosses still looking to cut these budgets?

I'm also not the only who thinks this is madness?http://www.forrester.com/Research/Document/Excerpt/0,7211,45128,00.html

Happy Valentines!