Tuesday, February 26, 2008

Social Media Analytics

Marketing has become more of science and less of an art, mainly by the ability to produce a decent amount of quantitiative and qualitative data.

Just recently social media analytics tool Brandwatch has been monitoring the buzz from the gaming community. They've been tapping into the collective sentiment of users of PS3, Wii and the Xbox.

Being able to monitor a specific niche section of a community is a very useful step in understanding who your influencers are and what they are talking about (Blu-ray apparently)

Marketers and relationship managers now have the information to create a new albeit refined art... learning what to do with that data!
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