Thursday, May 15, 2008

Online reputation management

A quick 'Hat Tip' to Andy Beal for his 'reputation management for dummies' column
http://www.marketingpilgrim.com/2006/03/online-reputation-monitoring-beginners.html

Do Reputation Management Services Work?
Well, BusinessWeek mentions that this new industry promises to help counter negative search results on the Web. Hiring one of these fixers may make nasty comments go away:
http://www.businessweek.com/smallbiz/content/apr2008/sb20080430_356835.htm

I've already seen TNS's Cymphony product (previously mentioned here) and am due to see Magpie's Brandwatch tool (previously mentioned here), both of which are useful for monitoring the buzz about product and brand, which obviously feeds a company's reputation.

So... is there a way of integrating these online reputation tools into other graphing services to come up with a way of understanding and visualising the Corporate Social Graph?
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