What it does convey is the amount of influence bloggers and other new opinion platforms now have, especially when commenting about companies and their brands.
From sustatined negative comments about SME's on Amazon, feedback blackmail on Ebay, through to hate blogs aimed soley at one company*, comments in social media can affect an organisation and its reputation.
But have we reached a point where blog blackmail of a company is possible?
* Some good / bad examples:
http://walmartwatch.com/battlemart
http://www.untied.com/
No comments:
Post a Comment