Tuesday, May 27, 2008

The death of journalism? (not yet dammit)

Time & again I come back to to the work of Paul Gillin, from his 'New Influencers' book, to the work he contributes to other publications.

But his recent blog posting "How New Influencers are Reinventing Journalism" is definately worthy of a read:

"The secret is to be reader-centric in a fundamental way. The content is driven by the readers and reacted to by the readers. We're really just a curator of consumer-generated content."
Get used to this. It's the online journalism model of the future.
This probably hurt a few of those old dogs out there in "snail (Daily) Mail" land..
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