Wednesday, May 28, 2008

Personal blogging is set to grow

The digital culture moves more towards blogging if the recent report from eMarketer is anything to go by. They believe that by 2012:

  • More than 145 million people—or 67% of the US Internet population—will be reading blogs at least once per month.
  • The number of people creating blogs in the US will reach over 35 million

But as the blogosphere grows, do we not need personal blogging standards? Tim O'Reilly caused a mild stir in the blogosphere when last year he proposed a Blogging Code of Conduct.
Note: This is entirely different to having company blogging and other social media standards.
For a good example of this,
see IBM's social computing guidelines!

Now there are many reasons for this continued adoption of personal blogs (and perhaps for some,
it is a kind of therapy). However, the current text/posting blogging method will not be the sole driver of this potential growth.

I believe that this rise in usage will be fuelled by:

1. Video Blogging:
This will be facilitated by:

  • The ubiquitity of video cameras on mobile phones with the eventual convergence of the devices we now have.
  • The availability of video sharing sites such as YouTube and their easy of use and production of online video.
  • The adoption of social media by the younger generation, the same demographic who have the latest mobile phones
  • The rise of celebrity video bloggers (e.g. Amanda Congdon of Rocketboom, a pioneer of video blogging or vlogging, who has recently returned to screens everywhere)

2. Other micro-blogging formats:
As I have
mentioned in a previous posting on micro-blogging / micro-content, these new ways of communicating are growing in their popularity. Some are even calling this Blogging 2.0 and claiming this could be causing friction with the more established bloggers.

However, whatever the driver, blogging is here to stay in all its formats. Its strongly recommended that companies monitor the dialogue that is going on. Fail to understand this method of self-expression and you could be missing out!

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