Obviously, working in and around the digital arena, I'm aware of top-dogs within my industry who are practicing what they preach. Notable examples are Clark Kokich of Avenue A Razorfish who makes time to post, as does Alastair Duncan of MRM.
However the CEO blogger is appearing in other verticals:
- Brad Feld, Managing Director of Mobius Venture Capital, has a very popular blog where he covers all sorts of topics. http://www.feld.com/blog/
- Glenn Kelman at Redfin brokerage has caused a stir in the real estate business by sharing his 'warts & all' stories in regular postings.
However, not all of this is done purely for altruism. The majority of companies surveyed in a recent report (76%) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog. Indeed Brad Field highlights his colleagues, promotes companies and his investments in his (and particularly in his alternative blog http://www.askthevc.com/) and following Glenn's blogging....
Kelman and his crew were closing several deals a day