Thursday, June 19, 2008

CEO blogs

I've previously covered the topic of CEO's that blog. However it turns out that there are far more interesting examples of this activity that I initially realised.
Obviously, working in and around the digital arena, I'm aware of top-dogs within my industry who are practicing what they preach. Notable examples are Clark Kokich of Avenue A Razorfish who makes time to post, as does Alastair Duncan of MRM.
However the CEO blogger is appearing in other verticals:

However, not all of this is done purely for altruism. The majority of companies surveyed in a recent report (76%) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog. Indeed Brad Field highlights his colleagues, promotes companies and his investments in his (and particularly in his alternative blog http://www.askthevc.com/) and following Glenn's blogging....

Kelman and his crew were closing several deals a day

Source: http://www.wired.com/wired/archive/15.04/wired40_ceo.html

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