If the recent statistics from Edison Research on Podcasting are to be believed, audio listening and video viewing of podcasts has jumped significantly in the last year.
If you are a company producing podcasts as part of your PR efforts and want to grow this audience, you can syndicate this content via a number of podcasting services. In additon, you can use the PR Web podcast announcement service: http://www.prwebpodcast.com/ which also allows coverage on iTunes to increase your audience share.
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