I've previously covered the subject of making company assets on the web more portable. By this I mean allowing your images, audio, video and text to be posted to external sharing locations and then subsequently incorporated into your own site.
As well as generally making your assets available to a wider potential audience, you will see what others think of them (e.g. via their popularity, tags assigned and comments made) and potentially save bandwidth in the process.
However, you should also consider that making your assets portable could improve your Search Engine Optimisation (SEO) efforts:
http://www.ducttapemarketing.com/blog/2008/03/30/using-images-in-seo/
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