The Blog of Hayden Sutherland, focusing on digital marketing and technology.
My thoughts on how companies can take advantage of the modern interaction technologies to improve communication, influence and the bottom line.
(AKA: How to make more money by listening and engaging correctly)
Monday, July 21, 2008
What about the UK Podcast market?
Figures from eMarketer's recent report show the UK podcasting market having fairly low usage, as on average only 8% of the population regularly engage with podcasts.
But hang on... 8%... that's not that bad is it?
the number of the UK population who are Scottish
the total UK market share of Co-Op and Somerfield supermaket (who merged last week)
the amount of people in the UK who are left handed