However, we should remind ourselves that Google is not as large as some would have you believe and that there are still 3 technology companies out there with a market value larger than Google’s: Microsoft, I.B.M. and Apple (in that order). To put this in perspective, Google's net income in the last year has been: $4.85 billion, compared with Microsoft’s of $17.6 billion.
(You'd think they could therefore come up with something better than the 'Bill & Gerry' advert then wouldn't you?)
So, what has Google provided the corporate landscape with so far then?
- Google AdWords
The definitive PPC (pay Per Click) advertising model, envied and copied by the competition. Ignore this acquisition model at your peril.
- Google Talk
A VOIP (Voice-Over IP) and messaging client (that hasn't taken off as much as Microsoft Instant Messaenger or Skype)
- Google Picasa
Their version of Flickr, a photo/image sharing site
- Google Chrome
A browser, claimed to be developed for the modern online application (it will be interesting to watch its growth in uptake in 2008)
Purchased by Google at the end of 2006, this king of video sharing sites has changed the face of online broadcasting. (What will happen to Google's original video sharing site Google Video in the long run is anyone's guess)
- Google Docs
A free word processor, spreadsheet and presentation application that may yet challenge the dominance of Microsoft Office.
Oh, and just so happens to have almost 70 percent of the search market sewn up.
So happy 10th birthday Google.