Media Fragmentation

The 'Nichefication' of media has not been an instant thing, created by the arrival of a few online services, its been here for a while.

From magazines for everything, exemplified by the wierd guest publications quoted in the TV programme 'Have I Got New for You', through to the insane TV auction channels that I couldn't help but watch when I was sick and home-ridden recently.

As Bob Liodice, chief executive of the US Association of National Advertisers said in 2004:
“The mass media don’t exist any more”.

This presentation from Peter Hirshberg on the rivalry, inter-dependance and evolution of TV & Web, has got me thinking recently:



Hopefully the future of both combines the richness of TV and the interaction of the web. But one things for sure.. its won't just be one single channel of consumption ever again.