Wednesday, October 22, 2008

Google to research social influence

According to a recent BusinessWeek article, Google has a patent pending on technology for ranking the most influential people on social networking sites. Althought Google is declining to talk about it further, it is understood to be based on similar solution to Google's PageRank algorithm (Not named after the ranking of 'web pages' but after 'Larry Page', the person who developed it and one of the top 3 people at Google).

If this works as planned, it could give an influence ranking of you and your contacts, potentially charging more for the advertising on the pages on more influential people (and therefore potentially appying a value to the individual's social graph).
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