When yet another survey is released that states normal people distrust what newspapers say, the same newspapers go on the defensive? Therefore its therefore hardly unsurprising that when a study shows a small variance in these pessemistic figures (e.g. a small rise back in favour of newspapers), the newspapers make a bit of a song and dance about it?
http://www.guardian.co.uk/media/greenslade/2008/sep/12/uk1
However, neither Roy Greenslade nor the report writer Claire O'Sullivan from the research company Metrica, can offer no explaination or even an hypothesis for this upward trend.
:-(
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