Vodka, Petrol & Bankers

What do these three have in common?

Well, in Interbrand's most recent research of the 100 Best Global Brands, the only 3 companies that come from the UK are:

• HSBC - Financial Services (No. 27)
• BP - Energy (No. 84)
• Smirnoff - Alcohol (No.89) - its parent company is Diageo

What relevance is this? Well, as someone from the UK, I see it as a shame that we don't have more. Perhaps its also notable that although this a Global report, 52 of these brands are based in the United States.

The rest of the World is represented as follows:

• Canada : 2
• France : 8
• Finland : 1
• Germany : 10
• Italy : 4
• Japan : 7
• Netherlands : 3
• Republic of Korea : 2
• Spain : 1
• Sweden : 2
• Switzerland : 5