Monday, October 20, 2008

Online UK adverising set to grow despite economy woes

I've previously covered the expectation of an forthoming UK recession (or a "contraction in the economy" if you're a politician) and now its looks like its actually here.

I don't think there's any doubt that the overall ad market will be affected by the financial crisis. Indeed Guy Phillipson, CEO of the U.K. division of the Internet Adverting Bureau has said:
"Online is not immune from the economic downturn, but while other sectors see
falls in expenditure the Internet is still experiencing an incredible increase
and is propping up the entire advertising market."
But indicators are that online advertising spending should continue to rise. Indeed some organisations (e.g. eMarketer) are even predicting its double-digit growth through to 2010.

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