IBM corporate newsletter goes social

IBM are making a big thing recently about their Enterprise 2.0 or Enterprise Social Network credentials. Its therefore only fitting that they highlight how this has been of benefit internally for them.

The document below shows how they are leveraging social networks to improve the communications between their staff, current and past, creating an Alumni site which as of July 2008 had 45,000 members.

However, as well as highlighting how IBM is using modern social technology... I can't help but think that they are also using it to cut down on the fragmentation of communication caused by various employees (past and present) setting up networks on: Facebook, Xing, LinkedIn, Orkut or other publically available social networks.

Social media IBM study - Upload a Document to Scribd

You can also read this document on Scribd: Social media IBM study