John Fine from Business Week, who's also a blogger, gives his views on where Journalism is evolving. For him its all about speed of reporting and how the web facilitates that compared to mainstream media. Aspiring journalists or PR people should take note, he advises you to find what you are passionate about and write about that stuff.
Funnily he asks: "Can you do 60 posts a day without your head exploding?" Perhaps not.. (However it might make a fun experiment to try sometime).