Tuesday, January 20, 2009

Newspapers - trouble ahead

eMarketer states that newspaper ad revenues dropped 16.4% in 2008. But before you shed a tear, please remember that is still $37.9 billion in income. (However the estimations are that by 2012, this will be $28.4 billion.)

Carol Krol, eMarketer senior analyst says
"they face the same transition problems that plague other traditional media,
such as TV, and so far they have not been able to crack the code”
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