The High Street leads the online

eCommerce has come-of-age in these depressed times, despite the general retail slowdown in December. Neilson released figures yesterday that shows the the top 10 sites had an average 37% year-on-year growth and that 8 of the top 10 are High Street retailers.

Alex Burmaster, of Neilson said:

"It’s not that online retail will be impervious to the tighter financial environment but it has an opportunity to weather the storm better than other elements of the economy, particularly if retailers promote the web as the best way of finding cheaper goods in the most efficient and convenient way possible.”

Back in the dotcom era (some 9 years ago now) online-only retailers claimed that High Street players would die off. Now it seems that a lot of those High Street stores are leading eCommerce players.