Tuesday, January 13, 2009

UK Online sales grew 30 percent in December

For those who didn't read the Financial Times front page today, the British Retail Consortium and KPMG have released December's trading figures and its not good news. This report is headlined the "WORST DECEMBER IN SURVEY’S HISTORY" (since 1994) and says that UK retail sales values fell 3.3% on a like-for-like basis.
I'm always a little suspect of retail figures that compare sales from the same stores over two years, as no major retailer I know has exactly the same stores from one year to the next.

Although "The shift in consumer spending is that they are spending less" (no prizes to KPMG for that startling piece of insight), there are some things that are bucking this trend. In fact, the same report states that sales of "Non-Food Non-Store" sales, in other words those transactions which take place over the internet (or via mail order & telesales) were up by 30%.

As I have mentioned in my post back in September, this isn't online's recession yet.

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