The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland.
These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Tuesday, January 20, 2009
Newspapers - trouble ahead
eMarketer states that newspaper ad revenues dropped 16.4% in 2008. But before you shed a tear, please remember that is still $37.9 billion in income. (However the estimations are that by 2012, this will be $28.4 billion.)
Carol Krol, eMarketer senior analyst says
"they face the same transition problems that plague other traditional media, such as TV, and so far they have not been able to crack the code”