Tuesday, October 27, 2009

Are you a Brand Bashing Badvocate?

A what?

Well, according to an article last week in Forbes magazine, if you're one of the legion of bloggers who pulls up companies & brands for their deeds then you're not an advocate... you're a badvocate.

Now, bloggers having a go at companies for bad, mad or stupid actions isn't a particularly new thing, but the time of ignoring badvocates has surely passed? Its not longer a case of sweeping the issue under the carpet & hoping the message goes away (or doesn't get any worse). Social Media is now pervasive and won't go just away overnight, so neither will your badvocates.
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