Thursday, July 22, 2010

Cyber squatting - digital brandjacking

I’ve previously briefly covered the topic of Cybersquatting in a posting on brand jacking back in October, but thought that the topic deserved more thought and detail.

Cybersquatting, also known as domain squatting, is when someone deliberately registers a domain name that is relevant to your brand (product, service, organisation or even person). They do it in a deliberate act to either deny you of it, to make money from your brand equity, or with the intention of selling (read: ransoming it) it back to you.

The actual issue of whether this activity is actually illegal depends upon your country of residence, as it is a federal law in the USA to do this under the American Anticybersquatting Consumer Protection Act.
http://en.wikipedia.org/wiki/Anticybersquatting_Consumer_Protection_Act

However most countries have no legislation to cover this and therefore they have to resolve the issue through the Uniform Domain Name Resolution Policy (UDRP),This is an international process set up by ICANN, however the chances of getting a name back varies from situation to situation and is more tricky if your cybersquatter resides in another country, especially places such as China and Russia.

So what can you do about it?
Well I hope to be covering that subject in subsequent posts...
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