Tuesday, July 13, 2010

Peer 2 Peer pressure

I must be getting older, as I now firmly regard myself as a different generation from the teens and twenty-somethings.

So, as I try to make sense of what a connected world fully means to companies and brands... I do try to understand the impact an always-informed and life-streaming culture has on people, but especially those who embrace technology & communications the most, the Millennials.

I guess, as well as building services for monitoring brand sentiment via Twitter we need to build algorithms that detect cyber-bullying via Facebook' and other such useful tools that were previously not needed or even thought of.

It then begs the question about the types of challenges and pressures that a 24/7 connection creates.

The future may be bright, but it also brings with it new issues we have yet to understand, let alone solve!
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