Tuesday, December 30, 2008

blogs have more impact than social networks

A report of a survey done by Buzz Logic & Jupiter Research back in the Autumn of this year shows that over half of all US blog reader (sorry, it doesn't seem to have a global reach) find blogs useful for purchase information. (Full press release here)

And suprisingly, blogs have more impact on purchasing decisions than social networks because blogs are more trusted!

Its even better news for niche blogs, as of those who found blog content useful for product decisions, over half of them (56%) said niche focus blogs and "topical expertise" sources were key. Unsuprisingly this information was most useful for technology-related purchases:

So had blogging actually come-of-age now?

Well it seems that for a certain segment of the population that answer is "yes", as blogs now rival search as a means of navigating to information that influences their decisions.
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