Wednesday, December 17, 2008

Christmas Delivery for loyal customers

A short posting today (and nothing to do with last night's Christmas Party, honest!). I just thought, as we've only 2 Amazon Super Saver shopping days to Christmas...

... that I'd share this article from yesterday's Internet Retailing site. A news article stated that "Customer loyalty does still exist — but free delivery and special offers are now the key retailer deciders".

The report from GSI Commerce, ( and I still find their website a little confusing) says that:
"pushing free delivery and special last-minute offers needs to be a priority in the final few days of online Christmas shopping,"
It seems that given the same product at the same price from 2 different eTailers, 68% of customers would opt for the one that offered free delivery. Although that's hardly a shocking fact, you do have to worry what the other 32% based their decision on.

However, more shocking was the news that Amazon is apparently mis-treating its warehouse staff to reach its incredible near-perfect delivery rate. It seems that free delivery may come at a cost in the end!
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