Your anti-social graph

The whole concept of the corporate social graph gained traction as a concept after I started reading about the personal social graph and applying it to corporate influencers. However, the corporate social graph, doesn't just show those people who have something positive to say (or write) about your company, it shows those who are negative about them as well.

The question for today (and possibly picked-up again in subsequent postings) is:

In plotting this negative sentiment, are you therefore creating your
anti-social graph of corporate influence?