Arriving in cardboard and plastic wrapping this weekend just gone was my copy of 'Blogging to Drive Business' book by Eric Butow and Rebecca Bollwitt.
I was lucky enough to review a preview version of this book a few months ago after I was asked to write a review of it.
Upon opening it, there are a number of quotes about the book on the inside pages, including mine :-)
"Blogging to Drive Business is a no-nonsense and practical guide for who have yet to embark on the road to enhanced corporate communications. It explains why, who, what & how to start and maintain a valuable connection with your customers via this engaging medium. "
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