We've been speaking to quite a few companies in the Travel space recently about their Social Media plans for 2010.
I've actually been struck by the openness and transparency of their efforts. Its not just been a case of 'Damage 'Limitation' but what they can learn about this evolving communication medium, but also how they can leverage it for brand value and even sales... Hurrah!
Subsequent note on 10 Feb 2010:
I will be writing a longer post some time soon on my attendance at Tnooz barcamp last night;
http://www.tnooz.com/tnooz-tcamp2/
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