Mobile emails: a bad example

Following on from my posting a few days ago on making abandoned basket emails mobile compatible... I thought I'd share a bad example of what I was trying to explain.

Above is a screen grab from my iPhone. Although this isn't specifically an abandoned basket email, it does show how not to send out a marketing email that may well be read on handheld devices these days.

Note the huge image at the top of the body of this message. This image does not display by default, therefore showing nothing on my screen until I scroll down.

Hardly a great user experience eh?