The Multi-Channel Consumer & Their Influences To Purchasing

A few days ago I gave a presentation at workshop at Strathclyde University's Business School on the subject of 'The Multi-Channel Consumer & Their Influences To Purchasing'.

I do expect to go into my presentation in more depth over a series of subsequent posts here, but in the meantime I thought I would share it here:

Hayden 26feb2013-final from Hayden Sutherland

Obviously this deck does need a bit of a voice-over to explain what some things mean, but hopefully it should be of some use... Especially to those who attended.

Presenting attribution correctly

Today I was not only lucky enough to be invited along to the Strathclyde University Business School's workshop on Big Data and Social Media... I also presented on one of my favourite topics:

The Multi-Channel Consumer And Their Influences To Purchasing

One of the hardest things I wanted to show was the different paths that consumers take on their multi-channel paths to purchase.

This journey (albeit just for one customer) is quite difficult to depict in a linear way and in the end I resorted to showing all the channels as a set of swim-lanes. In the photo taken above, you will see me in the middle of my presentation trying to explain the concept.

I hope the audience understood what I was trying to say.