An entity—consumer or otherwise—with disproportionate impact on key audience
segments
I couldn't agree more!
However, I'm also interested in other defintions and quantifiable ways of measuring this influence. Has anyone got any?
The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland. These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
An entity—consumer or otherwise—with disproportionate impact on key audience
segments
I couldn't agree more!
However, I'm also interested in other defintions and quantifiable ways of measuring this influence. Has anyone got any?