Transport & mobility - data quality

Lately I have been looking at data quality in the transport & mobility sector.

Helpfully UK Gov has 6 "Core data quality dimensions":

1. Completeness
describes the degree to which records are present

2. Uniqueness
describes the degree to which there is no duplication in records

3. Consistency
describes the degree to which values in a data set do not contradict other values representing the same entity

4. Timeliness
describes the degree to which the data is an accurate reflection of the period that they represent (and that the data and its values are up to date)

5. Validity
describes the degree to which the data is in the range and format expected

6. Accuracy
describes the degree to which data matches reality

These terms are use across UK Gov and were created with the UK Data Management Association https://www.dama-uk.org/

More info here: https://www.gov.uk/government/publications/the-government-data-quality-framework/the-government-data-quality-framework

Consistency

Does your company provide a consistent user experience for each customer contact point across the range of multi-channel options available?

• Does your website look like your retail outlet?
• Does your store-based kiosk provide the same information as your call centre?
  (If so, then let me know who you are... as I've not heard of you)
• Does your customer services team give the same information as your website?

Customers are becoming more sophisticated in their information consumption (see this video for my thoughts on the subject) and therefore they ways to convince them to buy something needs to be more complex too. But this complexity, unless managed correctly, has the potential to be disjointed or even contradictory.

But what are companies doing about this? Well, not enough in my opinion!