Don't forget the value of email marketing

In this current social media focused digital industry we work in, there's a tendency to forget about the basic channels that work.

I'm currently putting together my thoughts together for a report about email marketing & social media and I'm amazed that so many industry commentators are forgetting about the influencing, communications and marketing power of email.

For example, in June email marketing firm e-Dialog found 43% of UK Internet users had made product purchases after receiving an email.

Its also not just online sales that email affects. In the same report, it was highlighted that nearly 60% of global respondent said they were more likely to buy a product in a store after getting a marketing email.

Perhaps we should take time to remember that email may not be the shiny new toy in the toolbox, but its still an extremely valuable online channel.