Sometimes data can look visually appealing (albeit when coloured by the author) such as this graph of what people mean when they provide a statement around probability.
Source:
Showing posts with label graph. Show all posts
Showing posts with label graph. Show all posts
Wednesday, December 27, 2017
Saturday, February 7, 2009
graphing online communities
I've mentioned several times that companies need to understand and even visual their Corporate Social Graph. However, how would you go-about visually reprsenting an online social network or community?
Those clever people over at Orgnet think they have the answer:
http://www.orgnet.com/community.html
This diagram, looking more like a scientific / physics experiment, depicts three different ringed regions of blue, green and red nodes. This work (termed the 'field of social network analysis') also offers some useful insight about the connectivity of users
Insightful stuff! If you want to get further insight, you'd better read the blog of Valdis Krebs (the Founder and Chief Scientist at orgnet.com) at
http://www.thenetworkthinker.com/
Those clever people over at Orgnet think they have the answer:
http://www.orgnet.com/community.html
This diagram, looking more like a scientific / physics experiment, depicts three different ringed regions of blue, green and red nodes. This work (termed the 'field of social network analysis') also offers some useful insight about the connectivity of users
Node counts are important in social networks, but it's the relationships -- and the patterns they create -- that are key
Insightful stuff! If you want to get further insight, you'd better read the blog of Valdis Krebs (the Founder and Chief Scientist at orgnet.com) at
http://www.thenetworkthinker.com/
Monday, March 17, 2008
Corporate Social Graph - Michael Myers Q&A Part2
Q: What do you see is the biggest difference between the Personal Social Graph and the Corporate Social Graph?
A: The biggest difference is that a brand identity needs to be kept intact. Although I will say that I believe there are things to be learned from individual social graphs with respect to identity. My LinkedIn account is very different from my Facebook account which is very different from my web site. Each serves a different purpose and is used to connect with different types of people in different ways. Sounds a bit schizophrenic but people behave differently in a variety of social situations, just as companies do. We have to remember that businesses are comprised of people. They just need to be conscious of what other team members are doing within other brand channels/mediums. The goal is the interactivity; communicate and share information and the real trick is how to get customers to expand the corporate social graph.
Part 1 of this interview is also available
A: The biggest difference is that a brand identity needs to be kept intact. Although I will say that I believe there are things to be learned from individual social graphs with respect to identity. My LinkedIn account is very different from my Facebook account which is very different from my web site. Each serves a different purpose and is used to connect with different types of people in different ways. Sounds a bit schizophrenic but people behave differently in a variety of social situations, just as companies do. We have to remember that businesses are comprised of people. They just need to be conscious of what other team members are doing within other brand channels/mediums. The goal is the interactivity; communicate and share information and the real trick is how to get customers to expand the corporate social graph.
Part 1 of this interview is also available
Sunday, March 16, 2008
Corporate Social Graph - Michael Myers Q&A Part1
I've recently mentioned that Mike Myers has also discovered the term 'the Corporate Social Graph'. Following an interesting email discussion with him, I asked him to do an interview for this blog on the 'CSG'. I know we'd both value your input on this topic, so please contact me if you have any opinons on this posting (hayden at idealinterface dot co dot uk).
Q: What are the challenges a company a company could face in initially creating its Corporate Social Graph?
A: The biggest challenges I see are:
1. Ability to create and maintain a consistent brand message across multiple branding channels (YouTube, flickr, Facebook, mobile). I’m of the opinion that the best brands are the most simple and this is a real challenge to build brand equity with the inherent differences between the mediums that live within those brand channels (blogs, photos, videos, etc.)
2. Knowledge of the medium. Each medium has a set of rules that require a Subject Matter Expert. That SME is hard to find, harder to keep needs to be passionate about the medium and the rules for that brand channel will change over time. Many of the mediums have just come into existence and we are trying to figure what can and more importantly, should be done with them. Next week Toyota will launch a $4 million dollar campaign on YouTube. This is a safer bet given the traffic and the “lack of interactivity”.
Comments are the extent to which one can interact with Toyota through YouTube. We will see if Toyota responds to comments left.
3. Allowing for real interactivity as if someone was talking to a person and not a company. People want to hear a human voice and giving someone the authority to create that voice is risky and requires a tremendous amount of trust. If the guidelines are too strict, the response can sound canned and no one will listen.
Note: further questions and answers to follow soon
Q: What are the challenges a company a company could face in initially creating its Corporate Social Graph?
A: The biggest challenges I see are:
1. Ability to create and maintain a consistent brand message across multiple branding channels (YouTube, flickr, Facebook, mobile). I’m of the opinion that the best brands are the most simple and this is a real challenge to build brand equity with the inherent differences between the mediums that live within those brand channels (blogs, photos, videos, etc.)
2. Knowledge of the medium. Each medium has a set of rules that require a Subject Matter Expert. That SME is hard to find, harder to keep needs to be passionate about the medium and the rules for that brand channel will change over time. Many of the mediums have just come into existence and we are trying to figure what can and more importantly, should be done with them. Next week Toyota will launch a $4 million dollar campaign on YouTube. This is a safer bet given the traffic and the “lack of interactivity”.
Comments are the extent to which one can interact with Toyota through YouTube. We will see if Toyota responds to comments left.
3. Allowing for real interactivity as if someone was talking to a person and not a company. People want to hear a human voice and giving someone the authority to create that voice is risky and requires a tremendous amount of trust. If the guidelines are too strict, the response can sound canned and no one will listen.
Note: further questions and answers to follow soon
Thursday, March 13, 2008
The Corporate Social Graph - some personal qualities?
Having taken a second look at the 'Social Map by Sean O'Driscoll', I believe he's provided some interesting indices for measuring the personal social graph:
http://www.flickr.com/photos/jeremiah_owyang/2293811927/
In his diagram he uses the following qualities:
Note:
Following a conversation with Michael Myers, COO at Fresh Current, he has answered some questions on his opinion about the Corporate Social Graph. I will be posting his replies here as soon as possible.
http://www.flickr.com/photos/jeremiah_owyang/2293811927/
In his diagram he uses the following qualities:
- Reach
- Density
- Speed
- Structural cohesion
- Proximity
- Personas
Note:
Following a conversation with Michael Myers, COO at Fresh Current, he has answered some questions on his opinion about the Corporate Social Graph. I will be posting his replies here as soon as possible.
Wednesday, March 5, 2008
The Corporate Social Graph
I have previously mentioned the individual's social graph, the relationships a person has with others and how to represent this.
However the relationships a company has with its influencers does in many ways resemble the relationships individuals have. It must therefore possible to do the same for a company or brand. But what are the differences?
Here's my suggestions on how they differ:
1. As a company is made up of more than one person, the nodes that make up the graph must therefore be greater
2. As a consequence, the connections between nodes must also be greater (but not uniformly)
3. The frequency that these connections change at will be different from an individual's graph (if only because very few individuals have their own marketing or PR function)
4. The type of connections will be different.
For example, a connection between two people (nodes) will be based upon family / friendship - usually a positive connection. However collective sentiment about a company / brand / product will be extremely broad and range from the positive to the negative (I don't know anyone who is hated as much as some companies)
Michael Myers has come to a similar conclusion and also calls this connectivity the Corporate Social Graph. He goes on to state that any company not having one will soon be at a disadvantage... and I couldn't agree more!
However the relationships a company has with its influencers does in many ways resemble the relationships individuals have. It must therefore possible to do the same for a company or brand. But what are the differences?
Here's my suggestions on how they differ:
1. As a company is made up of more than one person, the nodes that make up the graph must therefore be greater
2. As a consequence, the connections between nodes must also be greater (but not uniformly)
3. The frequency that these connections change at will be different from an individual's graph (if only because very few individuals have their own marketing or PR function)
4. The type of connections will be different.
For example, a connection between two people (nodes) will be based upon family / friendship - usually a positive connection. However collective sentiment about a company / brand / product will be extremely broad and range from the positive to the negative (I don't know anyone who is hated as much as some companies)
Michael Myers has come to a similar conclusion and also calls this connectivity the Corporate Social Graph. He goes on to state that any company not having one will soon be at a disadvantage... and I couldn't agree more!
Monday, December 10, 2007
Decentralised Information
Tim Berners-Lee (the "Daddy" of the WWW) in his recent Blog posting goes into some detail to describe the 'Graph' of information resources out there. He sees this as the evolution of the Web that he created.
In his terminology:
The Internet - connects computers
The WWW - connects documents
The Graph - connects relationships
http://dig.csail.mit.edu/breadcrumbs/node/215
Its how we interact with resources (people, data, etc.) that becomes important. Its therefore all about the connections between us & other resources and how they affect us.
However, I believe a company is also a resource in this model . Being an entity that consumes and distributes out data, a company acts like a multi-armed (and some may say multi-faced) individual. Having external relationships in different and complex ways with: consumers, suppliers, the press, etc.
If Tim is right, we should be able to understand the Corporate Graph, rather like an individual's personal relationships with their friends. Perhaps we can map it rather like this?:
(my personal Facebook TouchGraph)
http://www.facebook.com/photo.php?pid=241888&id=662442020
If we can, then we start to see different influencers given different 'ratings' (I'm sure there's a better word). This will also change over time, just as my Personal TouchGraph has changed - since I have got more friends now in Facebook and they too have their own inter-relationships.
The next logical question must surely be: "How do I use this information?". Perhaps if we can map our influencers, we can also (separately) map those we can influence or who's our opinion matters most to?
However as an individual I know that people get nervous/hurt/insulted when you start to put a name or value to a relationship. "Dear 5th most-liked friend, I'm seeing my number 3 tonight, can we make it next week? But as the "Daddy" says: "It is about getting excited about connections, rather than nervous."
In his terminology:
The Internet - connects computers
The WWW - connects documents
The Graph - connects relationships
http://dig.csail.mit.edu/breadcrumbs/node/215
Its how we interact with resources (people, data, etc.) that becomes important. Its therefore all about the connections between us & other resources and how they affect us.
However, I believe a company is also a resource in this model . Being an entity that consumes and distributes out data, a company acts like a multi-armed (and some may say multi-faced) individual. Having external relationships in different and complex ways with: consumers, suppliers, the press, etc.
If Tim is right, we should be able to understand the Corporate Graph, rather like an individual's personal relationships with their friends. Perhaps we can map it rather like this?:
(my personal Facebook TouchGraph)
http://www.facebook.com/photo.php?pid=241888&id=662442020
If we can, then we start to see different influencers given different 'ratings' (I'm sure there's a better word). This will also change over time, just as my Personal TouchGraph has changed - since I have got more friends now in Facebook and they too have their own inter-relationships.
The next logical question must surely be: "How do I use this information?". Perhaps if we can map our influencers, we can also (separately) map those we can influence or who's our opinion matters most to?
However as an individual I know that people get nervous/hurt/insulted when you start to put a name or value to a relationship. "Dear 5th most-liked friend, I'm seeing my number 3 tonight, can we make it next week? But as the "Daddy" says: "It is about getting excited about connections, rather than nervous."
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