Why I am not getting into Content Marketing

I think the term Content Marketing has definately become the latest buzzword of the last 6 months or so. Used and abused by digital marketers and consultants it is this season's "social media", "web2.0" or "information superhighway" and it will stay dominant until 'Semantic Web' or some other equally fancy term hits the digital mainstream soon enough.
Note: The only contender for it's crown of hype right now is 'big data'.

I think I've previously given the subject a fairly good coverage on this blog. I've written up a good explanation of what Content Marketing is & isn't, given examples of when it's crap, described how to optimise it and even gone into detail on how to measure it. However, when I also look back at posts on this blog from several years ago, I find I've covered the subject, but I've just not called it by that specific term.

From optimising press releases for social media in August 2010, through to considerations for making your content more portable in April 2008 (my, that does seem a long time ago).

So I'm going to make a bold statement.

 I'm definately not getting into Content Marketing because it's now the latest and greatest thing to be into...

.... as it seems I've already been into Content Marketing for almost half a decade.