The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland.
These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
For an example of the power and speed of Social Media, take a look at this TED presentation from Alexis Ohanian (incorrectly named in the video) on a Greenpeace campaign against Japanese whalers.