T-Mobile, in a reprisal of their famous Liverpool Street flash mob dancing advert, took over Trafalgar Square in the middle of London on Friday evening and the actual advert screened last night on UK TV.
Although this didn't perhaps have the impact of the previous one, it continues the "Life's for sharing" theme.
The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland. These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Showing posts with label t-mobile. Show all posts
Showing posts with label t-mobile. Show all posts
Sunday, May 3, 2009
Tuesday, February 3, 2009
T-Mobile and the buzz
Those who are not from these shores ("what shores?" I hear you ask, "a pint please" is my reply), will not have seen the flash-mob-dancers of the T-Mobile TV advert that is costing the mobile telco a fortune right now.
If you haven't seen it (or if T-Mobile haven't already copied the format to another country), take a look here:
http://uk.youtube.com/watch?v=VQ3d3KigPQM
So? What makes this campaign so interesting? Well its getting a lot of very positive mentions online, e.g. on Twitter:
http://search.twitter.com/search?q=t-mobile+advert
There's even a YouTube tutorial video of how to do the dance:
If you haven't seen it (or if T-Mobile haven't already copied the format to another country), take a look here:
http://uk.youtube.com/watch?v=VQ3d3KigPQM
So? What makes this campaign so interesting? Well its getting a lot of very positive mentions online, e.g. on Twitter:
http://search.twitter.com/search?q=t-mobile+advert
There's even a YouTube tutorial video of how to do the dance:
Labels:
advertising,
t-mobile,
viral,
youtube
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