When working with UGC...

... make sure its actually real people creating the content, and not some video production company.

The recent video from Expedia, apparently created as part of a UGC campaign, looks decidely professional..... and people have noticed..
http://travolution.blogspot.com/2008/04/expedia-videos-look-bit-dodgy.html

Just like the term "flog" has come into usage for a fake blog, I wonder what the term for a fake UGC campaign is... a FUGC?