Wednesday, April 16, 2008

When working with UGC...

... make sure its actually real people creating the content, and not some video production company.

The recent video from Expedia, apparently created as part of a UGC campaign, looks decidely professional..... and people have noticed..
http://travolution.blogspot.com/2008/04/expedia-videos-look-bit-dodgy.html

Just like the term "flog" has come into usage for a fake blog, I wonder what the term for a fake UGC campaign is... a FUGC?

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